Green Architectural Branding

PNC came up with probably the most innovative architectural branding idea I have tumbled on during the last year. Please welcome the largest living wall in North America, as posted on Jetson Green.

In a recent press release, PNC Financial Services Group, Inc. (NYSE: PNC) announced plans to install a 2,380 square-foot, soil-based living wall on the southerly exterior of the company's Pittsburgh headquarters building, One PNC Plaza.

The living wall, pending municipal approval and installation in September 2009, will be the largest green living wall in North America. Produced by Green Living Technologies and designed by Mingo Design, a careful arrangement of locally-sourced plants will brand the building with PNC's logo.

PNC will have the 24-ton wall mounted directly onto One PNC Plaza with a panel system and stainless steel bracketing. The irrigation system -- which is estimated to require only 15 minutes of watering per week -- is built into 602 panels of soil-based growth medium.

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