Eyewear chain goes green

There are already a few brands of eco-friendly eyewear out there, ranging from those that simply refurbish old glasses to those with sustainable components or manufacturing processes. Singapore's Nanyang Optical retail chain, however, has recently begun an eco-conversion of its brand through which it will sell only eyewear brands that are significantly green. Three collections of green eyewear are now available in Nanyang stores, including award-winning LinkSkin, Flexis and Urband. LinkSkin glasses, for example, are manufactured to be RoHS-compliant using recycled materials with no lead, mercury, cadmium or soldering. Flexis rimless glasses, meanwhile, are constructed from recycled steel and polymer, also without the use of soldering, and Urband avoids soldering as well. As part of the eco-conversion of its chain of stores, Nanyang has also implemented a full-circle system that accepts old spectacles, contact lens case and solution bottles for recycling. A new look, including bamboo flooring, is part of the chain's rebirth as well. It's one thing for a retailer to offer select green products, but to embrace eco brands to the exclusion of all others and even redesign your whole brand around the concept? That takes eco-iconic to a whole new level—one that will surely cause competitors to turn green as well (from envy, if nothing else). One to bring to eco-minded (and far-sighted) consumers near you....? (source, http://www.springwise.com/)