Prada Pop-up Boutique, Paris

Technically the pop-up stores, restaurants, galleries etc phenomenon, aren’t a new concept; but we all have to admit that nowadays the trend seems to be hotter than ever.

And when Prada is involved in a pop-up project, well let’s just say that the result is something to remember. So, harry up because this pop-up beauty will be open till December 31st.

Situated at Place Beauvau 92, the boutique was designed by architect Roberto Baciocchi. Both the Mirabeau Bridge and the Italian luxury firm’s original store in Milan’s Galleria Vittorio Emanuele II; were the inspirational forces behind this surrealistic, two floor and 570 square meter space.

The bohemian theme carries on throughout, with a Montmartre-inspired, mannequin-lined street scene up the staircase; bronze and glass apothecary cases; lilac velvet furnishings; and an abundance of floor-to-ceiling mirrors.

Prada’s love for innovation and rich history perfectly blend together in this one of a kind, pop-up boutique.

One might wonder…. Could this be the era of pop-up Architecture?

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