Prada Pop-up Boutique, Paris

Technically the pop-up stores, restaurants, galleries etc phenomenon, aren’t a new concept; but we all have to admit that nowadays the trend seems to be hotter than ever.

And when Prada is involved in a pop-up project, well let’s just say that the result is something to remember. So, harry up because this pop-up beauty will be open till December 31^st.

Situated at Place Beauvau 92, the boutique was designed by architect Roberto Baciocchi. Both the Mirabeau Bridge and the Italian luxury firm’s original store in Milan’s Galleria Vittorio Emanuele II; were the inspirational forces behind this surrealistic, two floor and 570 square meter space.

The bohemian theme carries on throughout, with a Montmartre-inspired, mannequin-lined street scene up the staircase; bronze and glass apothecary cases; lilac velvet furnishings; and an abundance of floor-to-ceiling mirrors.

Prada’s love for innovation and rich history perfectly blend together in this one of a kind, pop-up boutique.

One might wonder…. Could this be the era of pop-up Architecture?